Aug 2022
Residents’ film ‘Trust we Care’ raises awareness of OSJCT
Residents help create a film to spread awareness of OSJCT
As an organisation, OSJCT is always looking for ways to raise awareness of the fantastic work our teams deliver across all our services. One of the successful tactics the Trust’s Marketing Team has implemented in recent times involves launching short campaign videos across various social media channels. The aim of this is to create a short but engaging video, with shares/likes generated from that engagement helping to spread awareness of the Trust.
The rules are simple… the better the video… the more successful the campaign!
With this in mind, there was clearly nobody better qualified to speak about OSJCT than our amazing residents. Home Manager Renata Crisostomo and the team at Henry Cornish Care Centre jumped at the chance to be involved and began speaking to residents who they believed would love to share their experiences in the video.
Residents at the home worked closely with Renata, as well as Regional Marketing Managers Scott Williams and Millie Chambers on the development of the film, from arranging the production schedule to fit in with the day-to-day work of the home, to being filmed in the video.
Home Manager Renata said: “Residents were excited at the prospect of being involved in a film about the Trust. It was great to hear their unscripted, positive feedback about living at OSJCT, and some really flourished during the experience. One resident in particular volunteered to do more filming and recorded guided tours of the home.”
Phillip - pictured above - stars in the video and has been a resident at Henry Cornish for the past year. He said: “I enjoyed the experience of helping to do the video as it kept me busy. It is my way of thanking everyone within the home for what they do for me. I appreciate each and every one of the staff here at Henry Cornish, from the care given, the food we eat, and the activities we do. It was a pleasure to be part of it all.”
Scott Williams added: “The feedback we received was everything we had hoped for and more as residents commented on everything that makes our homes so special. From the comfortable living facilities, to the delicious food, range of activities and of course the incredible team working within the home. It was truly heart-warming to see the home team and residents come together to create this video, and to hear about the positive impact that an OSJCT care home had on each individual and this is clearly evident throughout the video.”
Scott continued: “In fact, the only downside was that there was so much amazing content, and it wasn’t possible to fit it all into a 1-minute video. We are however committed to ensure we use the rest of the content in other videos which are currently being worked on.”
To view the film, please visit our Facebook page www.facebook.com/osjct and help us spread the word by liking and sharing the video.
You can also search for OSJCT on YouTube to see other videos produced by the Trust over the past 18 months.